In my job, I feel blessed to work with different brands here and elsewhere. There are brands that I have worked with a long time and that is the case with Reitmans. We have worked with them on various projects since the launch of the site. This spring, Reitmans presents their #denimlovestories campaign again, and we have the pleasure of participating in the launch! The goal of the campaign: to promote the new collection of jeans that includes seven different cuts, all offering a perfect fit on your first try. For the launch of their new collection, Reitmans invites everyone to share their #denimlovestories (because we have all fallen in love with a pair of jeans, you know THOSE jeans). At the end of the summer of 2013, Viv and I were searching for the right pair of jeans at Reitman during their blogger event (to relive this moment, it’s HERE). For this project, I am going to the store tomorrow to try on pairs of jeans and I will tell you all about it on the site very soon! I have to admit that I am really looking forward to this…especially to see which styles are my favourite…You can watch my fitting on Instagram HERE. But I have not yet finished talking to you about Reitmans jeans for spring just yet, you guessed it…it is often forgotten but this brand was born in Montreal. In addition, this company keeps in touch with their family roots, just look at the names of those who are in senior management to discover that there are so many people working there whose last name is Reitman. Personally, knowing that a Canadian company, working in the fashion industry, that has so many chains and so many stores still keeps their family ties, the entrepreneur in me think it’s a beautiful sign of success!
Spring is coming soon, and for this occasion, Reitmans is offering a cut and style of jeans for everyone. From classic cuts like skinny jeans to boyfriend and ankle jeans, Reitmans is the one stop shopping destination for demin. With a wide range of sizes, and different styles to please every woman. What are our preferred styles for spring when we’re talking about jeans? The timeless skinny that we love for their perfect stretch fabrics that are both versatile and comfortable; the extremely relaxed boyfriend that are known for their functional style and the always classy ankle jeans we love because it it reminds of of spring and its pastel colours. I confess that I wear and have all three styles…but they are worn on different occasions! However, I don’t have the pink jeans seen above…and love how chic they are, I cannot wait to wear them…once the snow FINALLY stops!
On March 8th, the collection #denimlovestories was launched,and with a campaign under the same name. Enjoy this chance to share your love for jeans on social networks (because a pair of jeans that has the perfect fit needs to be shared)! In addition, the stores will be offering 25% off jeans until March 20th!
Here’s the link to see the campaign video of Reitmans!
*This article was sponsored by Reitmans
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