Fashion & Beauty

When I decided to start my "it girl" column, it was to discover new #girlboss from the fashion industry. It is important to showcase these ladies who are making a career from this creative and sometimes tough world and with hope and dedication, the younger generation have these amazing women to look up to in order to take the leap in the business. It is the case with Chriselle Lim, blogger, YouTuber and this week's "it girl". She's the perfect embodiment of an "it girl" and I'm convinced you'll fall in love with her determination and her passion of life as I did.

chriselle lim

Source: The Chriselle Factor

 

Chriselle Lim is of Korean origin and was born in Los Angeles, yet she spent her childhood in Korea. Her mom worked in the fashion industry and since then, Lim was destined to swim in this universe. She studied at Fashion Institute of Design and Merchandising with an objective of becoming a buyer. She thought to majored in the business aspect of fashion and not in the creative way and yet, she became a freelance stylist as soon as she completed her studies. She then obtained a contract with GenLux magazine and as of today, she still holds a position at the magazine but as the editor in chief.

It was when she met a well-known makeup artist on Twitter that Chriselle discovered the digital world. She was fascinated by the popularity of videos published by this particular woman that she decided to take the leap and give it a try as well. In 2010, Chriselle launched her very own YouTube channel where she documents GenLux's "making of" and the "behind the scene" craziness during photo shoots. Fascinated by the public's reaction, she quickly understood how this new platform was one to exploit. In 2011 she launched "The Chriselle Factor" in order to complement the content posted on her YouTube account. 

Our "it girl" recognizes how she got lucky in terms of timing since back in the day, fashion videos weren't popular on YouTube, they were almost non-existent. In truth, she understood how we shouldn't idealize fashion or the daily life of fashion bloggers. She uses her platforms to communicate with the world how to incorporate fashion and beauty into our everyday lives. For example, she offers different options to wear a same item in countless ways, or even she speaks out about the "too good to be true pictures" on social medias. She's a real woman who doesn't only show the glamorous aspect of her career. Her fashion style is simple, honest and chic, basically a representation of who she is as an individual. There's no hint of pretentiousness, which means she breathes authenticity in her way of dressing, which is a true testament of her lifestyle. She recently became a mother of a cute and adorable little girl, she shares a few tips on how to balance her work and family life and the importance of taking care of oneself. 

chriselle-lim

Source: The Chriselle Factor

chriselle-lim

Source: The Chriselle Factor

chriselle-lim

Source: The Chriselle Factor

chriselle-lim

Source: The Chriselle Factor

chriselle-lim

Source: The Chriselle Factor

chriselle-lim

Source: The Chriselle Factor

chriselle-lim

Source: The Chriselle Factor

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