Choosing the right shade of foundation for your skin tone can be challenging. There’s just so many! So many brands, textures and finishes… it can be overwhelming. Regardless of your personal preferences, one thing remains essential: finding the right shade. Here are five tips for choosing your perfect shade every time you shop for foundation, whether liquid, powder or cream.
1. Warm, neutral or cool?
The first step before choosing a shade of foundation is to determine your skin’s primary undertone, be it warm, cool or neutral. If your skin is yellowish or olive, and the veins on the underside of your wrists are green or olive, your undertone is considered WARM. If your skin is pinkish, and the veins on the underside of your wrists are blue or purple, your undertone is considered COOL. If your skin is a combination of yellow, olive and pink tones, and the veins on the underside of your wrists are a blue-green, your undertone is considered NEUTRAL (between the two).
2. Test the foundation on your neck
NEVER test foundation on your hands. Why? Because our hands are often darker than our body, given the exposure to sunlight, making this method highly unreliable. Some people prefer to test the foundation directly on their face, but again, our face can be much paler or darker than our body. Our neck is the ideal place to test foundation because it will provide the best balance between all visible areas of our skin; therefore providing the most uniform look.
3. Test in daylight
Speaking from personal experience, it’s not a good idea to rely upon the lighting in stores. We tend to assume that we can’t go wrong if the lighting is very bright but that would be a mistake because nothing beats the natural lighting outdoors. Don’t skip this step, however inconvenient it might be. In the end, it will help avoid unpleasant surprises.
4. Wait before buying
I don’t know if you’ve ever noticed that a lot of foundations oxidize within minutes of application. Oxidization occurs in part due to the foundation’s contact with the air and the pH of our skin. We all too often choose a foundation within a minute or less of application but that doesn’t give us enough time to see whether or not it will oxidize. One way to avoid making this mistake is to ask for a sample and bring it home. That way, you can test it over the course of several days, in natural lighting, and with a full face of makeup.
Mix to create your perfect shade
It’s possible that, despite all your research, you can’t find your perfect shade. I’m in the same boat. So what I do is that once I find a brand I like, I buy the two shades that are closest to my skintone and I mix them in order to obtain a perfect match.
Although I LOVE Travelling, I’m Always Happy To Return To Montréal… Partly For My Routine (I’m Not Kidding).